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I want to share with you the question that turned the LIGHTS on for me as far as Search Engine Optimization is concerned.

Ready?

OK. Now before I share the question with you, I want to make sure you understand that I am not AGAINST the Search Engines. I have leaned that being against stuff is not very effective. Anti War simply promotes the idea of WAR….you have to be pro PEACE. You’ll soon come to recognize I am all about building a better internet.

SEARCH today is very barbaric, ambiguous and arbitrary. I am not the only one who thinks this way. A few years ago, Mr. Bill Gates stated that “Search is pathetic. It really does not exist!” Makes you wonder whether he was saying that because Google was kicking his butt. Or did he know something that you should know?

OK…here is the question that turned the lights on for me…

“Why is it that the Search Engines DO NOT have an ongoing workable definition of QUALITY?”

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I have wrestled with that question for years.

Ebay has a workable definition of quality. You can easily see the feedback rating of every ebay member and it clearly defines the potential risk of the transaction.

Amazon has a workable definition of quality. You can easily see the ranking of the book in terms of sales and the reviews of people who have read the book.

All businesses have to have a workable definition of quality.

However, when it comes to Search Engines none of these monstrocities are capable of providing us with a workable definition of quality.

I wonder why that is?

Every other profession has a workable definition of quality.

When we were in school all of our teachers had workable definitions of quality. Imagine how horrible school would have been if they hadn’t?

Or imagine what a restaurant would be like if it did not have a working definition of quality.

Here is the point. If an industry does not have a workable definition of quality….how can they deliver “quality and relevant” results?

The obvious logical conclusion is that they CANNOT.

So what is it then that search engines actually deliver?

The answer to that question is OPTIMIZED RESULTS.

And there is a HUGE difference between QUALITY RESULTS and OPTIMIZED RESULTS.

Optimized Results is a far, far cry from QUALITY.

This is what the SEARCH ENGINES never want you to discover.

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