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Renting or Buying Lists
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Many marketers peg acquisition-based e-mail response rates at historically low levels, primarily due to the high volume of messages in everyone’s inboxes these days. Some believe that allocating any percentage of a marketing budget to acquisition-based e-mail is waste. However, this is not true. Although the true response rates for acquisition are typically lower than those for retention-based e-mail, renting lists to win over prospects and grow a customer base can work wonders, if you do your homework.

Here are some guidelines that can help in buying or renting lists for achieving high ROI.

With email, just like direct mail, how precisely the list is targeted to the marketer’s offer is critical to the success of the email campaign. The marketer will need to test a variety of email lists in order to find the most responsive names for their offer. Recency, Frequency, and Monetary Value are important within email lists. Thus, where applicable, focus on lists of recent online buyers or registered users.

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More importantly, when researching email lists, focus on the origin of the list to ensure compatibility with your offer. Make sure you obtain names from branded, well-recognized sites or sources. Since an outbound email announces to the recipient, in the form of a header, exactly where they gave permission, a well recognized source would lend more credibility to the message.

A frequency cap can ensure lists aren’t over mailed. If a list manager can’t provide the details on mailing frequency, look elsewhere. That organization probably lacks the control, technical expertise, and reporting basics. Also ask about recency selects. Newer names offer access to new subscribers.

Frequent uploads of new names and instant suppression of unsubscribes are a must. Your brand will be associated with spam by those who unsubscribed but still receive mailings before their request is processed. Lists that are housed and resold by multiple managers are probably mailed more frequently. This negatively impacts performance, brand equity, and deliverability.

As filtering becomes increasingly dominant, you must make sure list managers are up to speed on delivery techniques and processes. ISP relations and white listing are critical. Check all available blacklists for the list manager’s IP addresses. List managers should be able to monitor delivery of their campaigns and ensure messages are delivered to the inbox, not a bulk mail folder.

Finally, the best-performing lists provide the most ability to slice and dice the file to find the right people for your offer. Leveraging selects based on demographics, psychographics, and even specific stages of the buying cycle will almost always outperform untargeted mailings.

Creating Pop Ups

Pop ups are mini windows that open when a user takes a particular action. That action could be anything from reaching the site, clicking onto a particular page, or even leaving the site.

Many businesses use pop ups in collaboration with joint venture partners as a way of sharing traffic, but they’re also great ways to trap users’ email addresses so that you can keep them informed and send them marketing material. It’s very effective.

So how do you add pop ups to your site? PPC Affiliate Search

Find competent info in the topic of free traffic – your personal knowledge base.

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