The Weird And Wonderful World Of SEO

So then. You’ve set up your organisation. You’ve got it up and running. You’ve built a web page and you’ve got it hosted online. But when you search for it on Google, you can’t find it anywhere! How can you make sure that people will see your web page on the first few pages? Well, what you need is SEO.

First of all, you need to write some very good content. It doesn’t matter how many people you get to find your website, or how well optimized your site is: if the content isn’t worth it, they won’t stick around. Make sure to include information about your business, and something to keep them interested. Similarly, you need to make sure that your content is unique. See sites that have similar content to yours, and try to differentiate your page from theirs. If there aren’t a lot of websites with similar content to yours, you will find that your web page becomes a lot more popular.

The next important step in search engine marketing is finding keywords and keyword phrases for your website. This is vital for Search Engine Optimisation, so you should consider it carefully. Keywords are words that you want people to type into Google to find your website, so relate them to what your website is about. For example, keywords for DeepSpaceDesign could include “web design”, “online marketing”, and “SEO”. Choose carefully; your keywords should be well-used search terms but not too attractive. An extremely attractive search term will be very competitive so you will find it very difficult to get your web page to page one of Google, but with a quite well-used search term you will find online marketing much easier. A good strategy is to limit your keywords by area, e.g. “web design West Sussex”.

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Once you have chosen your keywords, it’s time to use them in your site. Try to include them in your site content, and also try to optimize each page with separate keywords. Use a keyword in the URL for your page, in your domain name, and also in the title tag of your page.

Your page rank will increase if you have lots of links from other websites, so you should contact other sites and ask them to link to you. Ideally these should be sites that relate to your website, such as a link to DeepSpaceDesign from a paper company. You should also ensure that you get links from reputable sites. A link from a .gov or .edu site will be much more valuable than a standard backlink directory.

Follow these SEO tips and tricks and you will be on your way to the top of Google!

Article written by Helen, SEO and Online Marketing Specialist at DeepSpaceDesign.

Search Engine Optimisation
online marketing

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The Weird And Wonderful World Of SEO

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