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remember the days when you could get good ranking in the search engines by simply manipulating the page meta tags, then the search engine algorithms got much more difficult to game and meta tags no longer held any weight as far as getting your pages to rank well in the serp’s as it was far to easy for anyone to manipulate.

On page seo (search engine optimization) had become an important factor and required several factors such as keyword density, h1, h2, and h3 headers as well as keyword rich URL’s just to name a couple but it wasn’t too long before clever webmasters had things figured out and were able once again to manipulate search placements .

With today’s search engine algorithms, search engine optimization is not all about on page factors anymore it is equally (if not more) important to introduce off page optimization which primarily consists of incoming links to your website or internal pages, you see, Google, Yahoo & Bing now look at an incoming links as a vote of confidence for your website, in other words, if any one feels your content is useful enough to link to it from their web site then Google Yahoo and Bing will typically agree and will rank you very well .

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once upon a time when you could get nice ranking in the search engines by simply manipulating the page meta tags, then the search engine algorithms got much more difficult to game and meta tags no longer held any weight as far as getting your pages to rank well in the results page as it was far to easy for anybody to manipulate.

On page seo (search engine optimization) had become an important factor and involved several factors such as density, h1, h2, & h3 headers as well as keyword rich URL’s to name a few but it wasn’t too long before crafty webmasters had things figured out and were once again able to manipulate search placements .

With more recent search engine algorithms, SEO is not all about on page factors anymore it is equally (if not more) important to consider off page optimization which primarily consists of backlinks to your pages or internal pages, you see, Google, Yahoo & Bing now look at an inbound link as a vote of confidence for your web site , in other words, if anybody feels your content is useful enough to link to it from their website then Google Yahoo and Bing will typically agree and will put you on top of the results.

You’re probably wondering…. How do the search Bots know exactly what keywords my webpage is all about?, well the answer actually comes simply by the text that other your site, in other words a web site may include something like.. Get more information on dog draining, and they would backlink the words Dog Training to point to your page comes along and crawls that other web site it will see the text link “Dog Training” and actually follow the link over to your webpage, at this point in time it hangs onto this info to be used to figure out what your web page is all about and where to knows where to rank it is by counting how many of these backlinks your website has.

Now that backlinking is a key factor to seo , webmasters have been trying to find ways to obtain these incoming links and have come up with come up with strategies such as selling and buying links, exchanging links, reciprocal linking, 3 way links and a whole whack of ways and for a long time many of these black hat linking strategies actually worked until Google started to crack down and punish those pages that partake in artificial back link campaigns.

At the time of this writing and far into the future, the best most useful in bound link is and will always be a 1 way link from a website

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