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As a protracted-time PPC affiliate marketer, I am all the time looking out for tools and strategies that may assist me maintain a aggressive edge. Just lately I learned of SpeedPPC, a software program and system claiming to ‘revolutionize’ Pay Per Click on affiliate marketing. I hear related claims each day, but determined to take a look.

Let me say at the outset, I’m a skeptic. Having been on this business for greater than 5 years, I’ve developed my very own ‘hype detector’. I’ve also discovered there are not any “magic bullets”. Profitable internet affiliate marketing requires understanding and intelligent utility of efficient tactics.

Let me additionally say, SpeedPPC is clearly NOT a ‘newcomers’ tool. SpeedPPC is nevertheless, an incredibly powerful internet online affiliate marketing software in the precise hands. Once I first noticed the gross sales material I wasn’t all that moved. The location has a slickly-produced video, which usually turns me off. Too typically ‘slickness’ is a way of propping up an otherwise mediocre product.

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It truly took me to learn through the entire website to ‘get’ what this system truly did and was supposed for. At first look, it seemed to be a program for ‘automating’ the process of banging out a zillion PPC campaigns. I’d bet the majority of people that watched the video and glanced by means of the positioning came away with the identical impression. That misses the purpose solely, and I believe the company can be better served by stating clearly the essential ‘goal’ of the program.

One factor that did catch my eye were the ‘disclaimers’ peppered all through the location – the truth is that SpeedPPC is for these just starting out with PPC. Using this system and making the most of it is capabilities requires at the least a basic understanding of the mechanics of Adwords: adgroups, High quality Rating, and “vacation spot URL”.

A hypothetical situation will illustrate the dilemma every PPC marketer faces, and the way software like SpeedPPC may handle the issue:

I join as an affiliate for CheapAudioBooks.com and determine to create an ad to promote one of their audio books. I create a single ad with the book identify I need to promote within the ad title. For that ad, I bid on just one keyword, that very same e book title. The vacation spot URL of that ad goes to a custom touchdown page that has the ebook title within the meta tags for page title, description, and keyword. The textual content of touchdown web page begins with the e-book title and mentions it throughout.

The result’s a “dream campaign”, an advert campaign with the highest doable High quality Rating, the bottom potential Value per Click (CPC), and the highest sale conversion possible.

The issue is, it took me a very long time, far too lengthy to even think about scaling it up or doing it on any form of larger profitable basis. Whereas this level of tight coupling between adgroup, ad, keyword, and touchdown web page enable the marketer to create essentially the most tightly centered ad and receive Google’s lowest CPC, customizing an advert marketing campaign at that degree is so time consuming that it’s impractical on any worthwhile scale.

Now I swap to SpeedPPC: I create two advert templates, perhaps one with the e book title within the headline and the creator within the advert body, and one the opposite way around, with the writer’s name within the headline, and the book title within the body. Next, I get CheapAudioBook.com’s datafeed. I decide I’m going to promote one thousand audio books, the 200 high bestsellers from every of the previous 5 years.

In about 20 minutes, SpeedPPC has created 2000 particular person adgroups, a thousand adgroups containing the advert for title / creator, and one thousand for writer / title. Every adgroup incorporates one key phrase, the bestseller title for that ad. The ad itself has the title in the display URL, and a novel destination URL.

The vacation spot URL brings up a dynamically created customized landing web page with that ad’s bestseller title embedded in the meta tags and text of the page, which then deep-hyperlinks to the particular product page within CheapAudioBooks.com.

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