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This text focuses on some of the variations between search engine optimisation for the Google and MSN. However I have included some results from Yahoo as a comparison.

As the bulk of my clients have Australian businesses, my testing results are based on google.com.au, yahoo.com.au and msn.com.au, with “results only from Australia” selected.

I recently took on a consumer whose web site was built entirely in Macromedia Flash. Search Engines have little or no ability to browse Flash* therefore this web site could not be found anywhere in Google. But, on the premise of the keyword, “Build Up”-while not the “”-their web site was ranked at no.three out of 188,984,290 results. The only place on the website where any keywords could be browse by the search engines was the Meta tags.

This instance shows a terribly clear distinction between how a quest engines like Google and MSN rank sites within their listings. I made a decision to run some terribly specific tests to search out the variations between the Big3 search engines, and the way easy or troublesome it is to rank well among them.

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Note: While there are many completely different elements that build up a successful search engine optimisation campaign, completely different SEO mixtures are required for various sites, furthermore totally different search engines. You can not continually depend on precisely the identical SEO mix.

While this instance might be great for a web site designed entirely within Flash, it will, however, leave space for search results within MSN to return results that are significantly less correct then Google i.e. the tags may be filled with keywords that don’t accurately mirror the website theme.

While Google places some importance on the header and outline tags of a website, it places more importance on the content of a website. i.e. if your content will not support the keywords you’ve got placed in your Meta tags, it is unlikely you’ll see results from your Meta Tags unless your web site has no real competition.

There are other necessary aspects moreover, like link popularity, however these alternative components are not the focus of this article.

Example one – Flash designed Website My consumer’s website had fully no optimisation work done different than place data among the title, description and keyword tags, and only on the home page.

The header and title tag mentions “build up” once and “create-up” is mentioned 3 times. In MSN search, “make up” ranks 3 out of 188,984,290 results, “create-up” ranks three out of twenty six,586,615 results.

When looking out the first 100 results in Google, this website was nowhere positioned under either key phrase. My additional tests proved that ranking well in MSN with this technique is not just specific to this example.

Example 2 – Comparisons between Google, MSN and Yahoo For any testing I used a completely completely different and a lot of competitive industry-finance. During this case I used a web site that was already well optimised. I centered on a commonly misspelled keyphrase- “buisness loans” and commenced by adding this phrase once into the header tag.

After I started this test, the subsequent total search results for every keyphrase were: – Google – 534 – MSN – 295 – Yahoo – 395

sixth Could 2006 – Added these keywords. On this date my client’s site didn’t appear beneath the key phrase, “buisness loans”, nor did it seem in the primary 100 results in either MSN or Google. The key phrase on top of is a commonly misspelt phrase for Business Loans. The proper phrase currently ranks at position 3 in MSN Search.

thirteenth Might 2006 – This keyphrase appeared at position 1 in MSN, however no results in Google’s top 100.

nineteenth Might 2006 – A more 6 days later no results for this keyphrase had appeared in Google, so taking the test one step further, I added this keyphrase to the description tag.

twenty sixth Could 2006 – With still no results showing in Google, I placed this keyphrase into the anchor text of 1 of the links towards the lower part of the page content.

twenty sixth May 2006 – This keyphrase appeared in Yahoo search results at No.1.

twenty sixth Might 2006 – This keyphrase additionally appears in Google’s search results at Position 6.

During this era of testing, all search engines crawled the location a day, therefore all changes I created would are noticed by them during the crawl.

While my testing confirmed some fascinating results, what it most importantly highlights is the need to test completely different methods with completely different keywords at intervals the most search engines of your focus to achieve a successful search engine optimisation campaign.

* A lot of recent versions of Flash have settings that allow you to alter the format of the text within Flash to render it HTML and permit the search engines to read it, but it still will not enable you to work with the text in an SEO friendly way.

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