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Presuming that your on page optimisation is up to par and your website has no duplicate content and canonicalization issues, inbound links are all that you need to outrank your rivals, put straightforwardly the more high quality inbound links your web page has, the higher it will rank. Anyone who has any skill in Search engine marketing will tell you that link building is where the real work starts, its time consuming and needs to be done on a consistent basis, if you have chosen not to outsource your SEO to a specialist SEO Services provider, and opted to undertake this work yourself, then the below pointers should give you a good basis for developing your own diverse link building strategy.

Many providers of SEO Services say that link diversity is important to gain good rankings in the first place, and whilst you can rank well will links from just a hundred domains, which is nothing considering the size of the internet, my personal advice would be to try and gain links from as many different high quality and relevant domains as possible, the reason for this is ranking security, domains can and do go down, and if you have one hundred links from one domain, and it goes off line, you are going to be left hurting. Additionally the significance of pages that link to you being relevant to your content is something that some SEO consultants dispute, there is evidence that this does not really impinge on the value of links, although most consent that targeting relevant domains is none-the-less beneficial practice, due to the fact that increasing the value of relevant links is a likely next step for google and the other top search engines to take.

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Guest writing on blogs.
By writing articles and submitting them to topically relevant blogs as a guest writer you can gain valuable page rank and traffic. You will be astonished at just how many blogs are willing to accept articles from guest writers, the truth is that successful blogs take a lot of work in order to retain readers, the chances are that the owner will be glad of the chance to add nice quality content that he hasn’t had to create, this means the owner gets a break and you get a fine quality link back to your website.

Article submission.
Articles can also be submitted to article directories on mass, each article you submit should be unique, do not resubmit the same article unless you have rewritten it as this will cause duplicate content penalties. Although these links are usually of a lower quality than you would gain by guest posting on a blog, the number of links you can achieve using this process is phenomenal. There are literally hundreds of thousands of article directories that you can submit to.

Reciprocal linking.
This approach is becoming somewhat outdated and reciprocal links no longer posess the worth that they once did, this is because the major search engines realize that a high percentage of reciprocal links are not naturally occurring, but created to influence search results. Still, a small number of reciprocal links can be a good idea, try to keep the quantity under thirty and make sure the site you link to are high quality.

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