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Monitoring Your Progress PPC Domain Parking

Okay, so you’ve decided on your keywords, inserted your links and submitted your sites. Now all you have to do is open your offshore account and wait for the cash to pour in, right?

Well, not quite. You might get lucky with your first shot, but it never happened to me. Once you’ve submitted all your links, you need to keep a close eye on them, and see which need improving and which can be dropped.

The crucial factor here is to keep track of your Search Engine Statistics. These will tell you how many people have come from the various search engines and how many of those became customers.

But it’s not enough to know how much traffic you’re receiving, you also want to know how you’re doing in the rankings. There are two ways to do that:

Manual Searches

Dead easy, simply log on and look. First enter your URL to make sure your site has been approved and listed. That can take a little while. Once you can see that you’re online though, you want to see how you’re ranked in each keyword. To do that, you can simply enter each keyword into the search engine and browse the pages until you find your listing. Works, but takes a while.

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Computerized Searches PPC Domain Parking Search

I’ll be honest with you: it’s been a long time since I did a manual search. If you’ve got just ten sites and you want to check ten keywords for each once a week, you’re going to lose at least a day’s work a month. That’s too much for me. I use WebPosition Gold. I tell it which keywords to check where and it gives me an automated report. Simple.

When you look at your statistics, pay particularly attention to which keywords are bringing in the most traffic. In general, the higher you are, the more traffic you receive and the more sales you make. But that isn’t always true. It might pay more to be fifteenth on a keyword that gets a million searches a month than first on a keyword that gets just a thousand. And if you’re fifteenth, you’ve still got room for improvement.

And it’s the improvement that’s the key. If you see that your link is stuck at the bottom of a list somewhere, try adding more links, putting that keyword in more pages or adding keyword-rich content. If you can see where you stand, you can figure to where to go.
Finally, a word about Spam

Don’t.

You can spam search engines by stuffing your site with keywords, submitting them numerous times or filling your pages with links. And they’ll just get you blacklisted.

Don’t do it. It’s just not worth it.

It used be accepted practice to create doorway pages—duplicates of a home page filled with different keywords—but search engines won’t accept even these any more.

They will accept smart pages though. If you want to use more keywords than you can fit on your site, create a second page that is totally different from your homepage but which is still based upon your product or service. Here, you can expand upon a topic you merely touched on in your homepage. A great example of a smart page is to write articles on the benefits of your services using a different set of keywords to those on your home page. You can do that.

Read important ideas to web traffic – your personal knowledge pack.

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