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SEO Glossary
PPC Affiliate
Click Bot – A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.

Click Fraud – Clicks on a Pay-Per-Click advertisement that are motivated by something other than a search for the advertised product or service. Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing advertiser or to garner click-through costs for the collaborating affiliate. Also affects search engine results by diluting the quality of clicks.

Click Through – Free PPC Affiliate Tips When a user clicks on a hypertext link and is taken to the destination of that link

Click Through Rate – The percentage of those clicking on a link out of the total number who see the link. For example, imagine 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people all choose one particular link. That link then has a 30 percent click-through rate. Also called CTR. Source: Webmaster World Forums

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Client-side Tracking – Client-side tracking entails the process of tagging every page that requires tracking on the Web site with a block of JavaScript code. This method is cookie based (available as first or third party cookies) and is readily available to companies who do not own or manage their own servers.

Cloaking – The process by which a web site can display different versions of a web page under different circumstances. It is primarily used to show an optimized or a content-rich page to the search engines and a different page to humans. Most major search engine representatives have publicly stated that they do not approve of this practice.

Comment – The text contained within a “comment” tag in a web page. “Comments” are used in a variety of situations, such as communication between web developers and Cascading Style Sheets (See Above).

Competitive Analysis – As used in SEO, CA is the assessment and analysis of strengths and weaknesses of competing web sites, including identifying traffic patterns, major traffic sources, and keyword selection.

Consumer Generated Media (CGM) – Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image. It can reach a large audience and, therefore, may change your business overnight.

Content Management Systems (CMS) – In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available. Source: Wikipedia.org

Content Network – Also called Contextual Networks, content networks include Google and Yahoo! Contextual Search networks that serve paid search ads triggered by keywords related to the page content a user is viewing.

Content Targeting – An ad serving process in Google and Yahoo! that displays keyword triggered ads related to the content or subject (context) of the web site a user is viewing. Contrast to search network serves, in which an ad is displayed when a user types a keyword into the search box of a search engine or one of its partner sites.

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