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Every internet marketer wishes to receive a lot of free and targeted visitors to his site in order to get more sales and make quick money online. It is normal that most of the inernet marketers are looking for the high search phrases in the specific niche as it will generate more traffic to the site. Very often we make a common mistake by trying to rank our site for such high level queries like “books”, “make money”, “cars” depending on the niche of our money making internet business.

And on the one hand it is correct because such terms are the most popular and get millions of the searches in a month. So if you are selling the cooking books for example, high ranking for the term “books” will guarantee you tons of visitors. That’s true, but on the other hand you risk receiving untargeted visitors from such general terms. Are those users who search for the word “books” looking for buying the cooking books only? How many of all people searching for the word “books” are looking for the cooking books? I am not sure that the percentage of the targeted visitors will be high.

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The conversion rate of one-word queries is very low because they are general and don’t reveal the searcher’s intent, thus it is better to focus your attention on the longer terms. Those people who search for the one-term words as “books” are looking for the general information and such traffic is untargeted.

So instead of spending much time and efforts on trying to rank your site high for the general and non-specific keywords with high competition, it is better to work on getting traffic from more valuable terms. The keywords themselves say what a user has in mind. The ready to buy surfers search for “buy a cooking book” or “books for cooking fish” or something more specific than just “books”. Perhaps you will get less traffic from such keywords, but you will spend less time to rank your site high for them and the conversion rate of such traffic will be much higher. Optimizing your site for the more specific terms in your niche that show the searchers’ intention will generate you quality traffic and more sales.

In most cases the longer is the tail of the queries, the more targeted is the intent of the surfer. Start optimizing your site and rank it for the long-term terms that show the intention of the searcher. Such terms usually don’t have much competition. This approach it will let you spend less time and efforts on your internet marketing and at the same time will help you make money working online.

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