How People Could Generate More Profit Online With Blogs

I’ve been reflecting this week about the amazing diversity of opportunities that are opening up for bloggers to make passive income from blogging. I’ve long advised that bloggers seeking to earn cash from blogging spread their interests across multiple revenue streams so as not to put all their eggs in one basket. The wonderful thing is that this is becoming easier and easier to do and many options opening up. I thought I’d take a look at some of the methods that bloggers are currently using to earn income through blogs.

Income Streams for Bloggers – How to Make wealth Blogging

Advertising Programs – Perhaps the most obvious changes in the past few months have been with the addition of a variety of viable advertising options for bloggers looking to generate income from their blogs. The most common way bloggers seem to earn income online is via the contextual ad program from Google – Adsense.

Azoogle Ads, Intelli Txt, DoubleClick, Tribal Fusion, Adbrite, Clicksor, AdHearUs, Kanoodle, Pheedo, TextAds, Bidvertiser, Fastclick and Value Click (to name just some of the options) and there is a smorgasbord of options. Of course there is more to come with MSN Adcenter and YPN both in beta testing and with a variety of other advertising system currently in development (YPN is only available to US publishers).

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Lastly there’s BlogAds – one of the first blog specific ad networks.

RSS Advertising – The past 12 months have seen some advances in RSS Advertising also. I’m yet to hear of any bloggers earning big profit blogging through it to this point – but as improvements are made to the ad programs exploring this I’m sure we’ll start to see examples of it being profitable.

Sponsorship – In addition to the array of promotional programs that are available to join there is a growing awareness in the business of the value and opportunity that exists for them to advertise directly on blogs. I’m hearing more and more examples of this and have been fortunate to have a couple of ad campaigns of my own in the past. These are not isolated cases – as I say I know of many blogs exploring sponsorship with advertisers at present and suspect we’ll see more of it in the year ahead. Sponsorship is also happening on a post by post basis with some bloggers being paid to write on certain topics by companies – either in one off or a regular fashion – and they are able to make big cash flow from their blogs doing so.

Affiliate Programs – There are larger affiliate programs like Amazon, Linkshare, Clickbank and Commission Junction but also literally thousands of others from the large to the very small.

Digital Assets – Increasing numbers of bloggers have been developing other digital assets to support and add revenue streams to their blogs. By this I mean that I’m increasingly seeing e-books, courses and tele-seminars being run by bloggers.

Blog Network Opportunities – with the rise in popularity of Blog Networks – bloggers are also being presented with more places to earn an income from their blogging – by writing for and with others. While it might be difficult to get a writing gig with one of the bigger networks – there are plenty who are always asking for new bloggers to join and who are willing to pay bloggers using a variety of payment models. While there are distinct advantages of blogging for yourself – blogging for an established network who will handle a lot of the set up/promotion/admin/SEO etc has it’s advantages also. More and more bloggers are combining writing for themselves on their own blogs with taking on blog network blogs as additional income streams.

Business Blog Writing Opportunities – as blogging has risen in it’s profile as a medium more and more businesses are starting blogs. Many of these companies have internal staff take on blogging duties – but an increasing number of them are hiring specialist bloggers to come on and run their blogs. I know of a number of bloggers who in the past month or two have been approached for such paid work. Check out Bloggers for Hire if you’re looking for this type of work.

Non Blogging Writing Opportunities – Also becoming more common are bloggers being hired to write in non blogging mediums. Manolo’s recent coup of a column in the Washington Post is just one example of this as bloggers are increasingly being approached to write for newspapers, magazines and other non blog websites. Along side this is the rise of bloggers as published book authors – this is to the extent that one blogger I spoke with this week complained to me that they were one of the few bloggers than they knew who didn’t have a book deal!

Donations – Tip Jars and donation buttons have been a part of blogging for years now but this last year saw a number of bloggers go full time after fund raising drives.

Flipping Blogs – Also more common was the practice of ‘Blog Flipping’ – or selling of blogs. This has happened both on an individual blog level ,but also on a network level (the most obvious of these being the 8 figure sale of Weblogs Inc to AOL).

Merchandising – an increasing number of bloggers are attempting to make a few extra dollars from their blogs by selling branded products through programs like Cafepress. Quite a few larger blogs are seeing significant sales – especially blogs with a cult following.

Consulting and Speaking – While it has been popular for established consultants to add blogs to their businesses we’re also starting to see bloggers with no consulting background able to generate passive income by charging readers for their time in consulting scenarios BECAUSE of the profile that their blogs have built them. Blogging has the ability to establish people as experts on niche topics and we all know the value of being perceived as an expert. I spoke to one blogger last month who charges himself out at over $200 an hour for speaking and consulting work – his area of expertise was something that he knew little about 18 months ago – but through his blog he’s become a leader in his field and a minor celebrity in his industry.

As time rolls on there are more and more ways that bloggers make huge profits from their blogs opening up. Feel free to suggest your own ideas and experiences in comments below.

All in all to be successful in anything all you need is drive and follow through. Don’t let your concerns stop you from making the streams of income you deserve!

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How People Could Generate More Profit Online With Blogs

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