8 Deadly Mistakes Made By PPC Advertisers For Network Marketing

PPC presents a very difficult learning curve for some marketers. And many a Home Business owner has made at least one of the 8 mistakes listed below:

1. Fail to research their keywords properly

Keyword research is one of only two essential skills to master when doing PPC marketing. However, people who don’t understand their market properly usually end up bidding on keywords with high volume only. These are rarely suitable keywords and end up costing a lot of money.

More specific keywords such as home business vocabulary, eg, “downline”, “sponsor”, “upline”, “compensation plan” are less competitive and more likely to yield results.

2. Use the wrong matching type

Many people bid on only one matching type which kills their potential to reach more people. The biggest mistake is to only use the broad match.

This is a bad idea because the broad match can end up showing your ad for searches you have no idea of. You might be bidding on “mlm leads” in broad match, and the searcher may see your ad when looking for “are mlm leads a scam”.

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A better idea is to start with the exact match only, test your ads and sales funnel until you know that the keyword converts, and THEN introduce a phrase match to increase the volume of traffic.

I only use the broad match in combination with a generic ad in order to find out the keywords i DON’T want my ad to show up for. Then i add these keywords as negative match.

3. Bid on the wrong keywords

Quite often advertisers pick the wrong keywords that don’t capture the mindset of their prospect. For example, if you’re selling a training affiliate product for network marketers, it would be a bad idea to bid on “mlm leads”. People searching for such a keyword are usually looking for a place to buy ready-made leads at a good price.

They have little interest in generating leads of their own. And even the best ad will usually fail to capture their interest. It’s simply irrelevant.

4. Set their budget too low

Beginning advertisers are frugal with their ad budget. They fear that they will spend too much so they set their daily budget at $5.

This is painful and slow.

A better idea is to put the maximum you are willing to spend in a MONTH as your daily budget. Then control your budget by the number of keywords you bid on, the keyword matching type you use, the bid price, and the volume of expected search on the keywords.

At the same time, you should check up on your account regularly throughout the day, especially when testing new keywords.

This allows you to reach quick conclusions with a safety net you will probably never reach.

5. Use a replicated landing page

Replicated landing pages are horrible. Not only do they usually confuse the prospect as to what to do when they arrive…but they are also highly disliked by Google.

Content that is duplicated between multiple marketers all competing for similar google search terms is frowned upon. Google punishes advertisers who use replicated pages by removing all their ads from the Google ad networks.

6. Group their keywords wrongly

Beginners often lump all their keywords into one adgroup and match it with a single ad. This is a miserable mistake. The best performing campaigns are those that have specifically tailored ads for every keyword.

That’s why i recommend that you put only a single keyword into each adgroup and use a unique ad for it.

7. No tracking

A horrible mistake I see sometimes even the experts make is not tracking every step the customer takes from search, to click, to opt-in, to reading your emails, to buying your product.

Knowing and understanding how many impressions it takes to get a click, how many clicks it takes to get an opt-in lead, and how many leads it takes to generate a sale is extremely important. They are what determine your profit.

After all, you will only succeed with PPC if you can minimise your cost and increase your revenue to get the highest possible profit.

8. No Split-Testing

Split-testing is probably the third most important skill to master after keyword research and ad-copy.

Even the worst copywriters can do very well on Google if they split-test.

Split-testing can be done at every stage. It gives you a reference point from which you can determine if one version of your ad performs better than another.

If one version of your landing page gets more opt-in leads than a second version. You can test colours, words, layout, and even offers when you know how to split-test correctly.

Jim Yaghi, author of ppc domination is a Google Adwords PPC expert who generates as much as 15,000 profitable leads a month in the competitive adwords training niche.

Gain important information about internet marketing – read the web page. The time has come when concise information is truly within one click, use this chance.

8 Deadly Mistakes Made By PPC Advertisers For Network Marketing

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